Coke's "Happiness Machine" campaign remains one of my favorite viral marketing efforts. They've launched a new one, leveraging security cameras to capture us being us. While I dislike the kid tagging the building (regardless of the message, that's still destruction of property), the rest of it is joyful humanity.
Enjoy:
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Please feel free to include any thoughts you may have. Know, however, that kiddos might be reading this, so please keep the adult language to yourself. I know, for me to ask that language is clean is a stretch...