Last year we released a video to help our customers get into the spirit of the Halloween season. We repeated again this year, and the following is our submission:
While I know it is not going to win any awards, note that it was accomplished by dedicated employee volunteers (two are on my team) and done for a pittance. Most other brands would have spent well into the six figures on this. We barely hit four.
None of these people had to do this. But they were given the opportunity, gave up an evening, and they ran with it.
It is amazing what good people can do.
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