Perhaps the edgiest piece of advertising for one of the least edgy brands of all time. This is how to execute a viral marketing home run, while driving home, again and again, a message of strong customer benefit.
A+, Kmart. Great work
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Please feel free to include any thoughts you may have. Know, however, that kiddos might be reading this, so please keep the adult language to yourself. I know, for me to ask that language is clean is a stretch...