Audi has come up with a wonderful ad which pits the old Spock against the new.
While you'll need to be a Trekkie to get a number of the jokes (some of which are quite subtle), hopefully the pay off is not lost on those with just a cursory knowledge of Star Trek.
Since it takes up such a large part of the ad, and it way off the grid unless you're a pretty strong Star Trek geek, here's the reference to Bilbo Baggins (warning - it's ugly).
For me, there is a ton to love about this ad. But the best part is Nimoy's profanity at not being able to fit his golf clubs into his Mercedes.
Great ad.
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Fantastic ad, I don't know how I missed this. And I didn't think anyone remembered Nimoy's Bilbo song.
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