There's a new app out there for mobile phones that will send a friend of a loved one a message for you via push notification. The message is not configurable; it is a simple push of one word - "Yo."
Simple? They don't get more simple. So how is it that developers of this simple app just got rewarded with $1,000,000 of private equity funding?
Either there is a long development pipeline of potential augmentation of this technology, or somebody really likes saying "yo."
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