According to Bloomberg, Wal-Mart will soon be highlighting items on its shelves to point out products that are produced by women-owned companies.
Is this what the "war on women" has come to? One where a purchase decision is no longer based on the merits of a product's utility and value relative to competitive items, but one where we now need to consider the gender of the owner?
And is that how we want women entrepreneurs to win - "buy from me not because I make a great product that crushes all others in the competitive set, but because I'm a woman?" For Pete's sake, it is 2014, not 1950. Women-run companies have been winning in the marketplace for decades now, thank you very much. So why in the world is this "needed?"
Since Obama has taken over as President, we've taken steps backward as a society relative to our race and gender relations. Things are worse than ten years ago, not better, and politicians continue to drive the wedge deeper. As they gain success doing so, policies like the one Wal-Mart is undertaking come about. And the downward spiral continues.
What the hell is happening to us?
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