Bud Light has struck gold with its "dilly dilly" campaign, and the latest installment continues the trend:
Also, when researching this ad to embed it via YouTube, I bumped into this campaign:
It is incredibly well done. I watched it a bunch, and the depth of the ad is truly fantastic - well beyond what one finds in traditional advertising. It's really, really well written. There is another version as well that takes place in a zombie apocalypse, but it is not nearly as good.
I have not seen this ad aired, and judging by the release date, it looks like it launched at a similar time to the "dilly dilly" campaign. I'm betting I live in a market that tested "dilly dilly" and scores for that campaign moved it forward nationally. Likewise, "Hero's Return" is a :60 spot, and upon being cut down to fit into a traditional :30 ad, likely lost a lot.
Hat's off to the marketing team at Bud Light. They're doing some of the best advertising that is out there right now.
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