Northwestern Mutual has developed a new ad campaign, and they're offering a very different message than those typically delivered by investment firms:
Most other firms are pushing the goal of investing as merely retirement, and playing on the justified fears of so many Americans that they've not saved enough for their retirement. However, Northwestern Mutual is conveying the message that life is to be lived, and some things are important now.
That message really strikes a chord with me. I watched my Dad work himself ragged, and while he still made time to moments to live life, he clearly was working toward being able to retire and to do all those things he had built up on his list. He invested well, and while not frugal, he sacrificed and lived within his means.
Then he was diagnosed with early onset dementia, and his retirement was relegated to a memory care facility.
I guess all of us are guilty of falling into "someday syndrome" - someday I'll spend more time with my family, someday I'll take that trip I've always wanted to take, someday I'll adopt more healthy habits, someday I'll take the time to let people know how much they mean to me, someday I'll volunteer more, someday I'll be a more active member of my church, someday, someday, someday...
Unfortunately, we're all one horrific diagnosis from our "somedays" being converted to "nevers." Hence, someday is right now.
What are you going to do with that?
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