It borrows a lot from Coke's Happiness Machine campaign (too much, perhaps?), but still the campaign caught viral fire, and the benefits for WestJet's brand are solid.
Pretty good stuff:
Monday, December 23, 2013
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment
Please feel free to include any thoughts you may have. Know, however, that kiddos might be reading this, so please keep the adult language to yourself. I know, for me to ask that language is clean is a stretch...